一只苹果的爱心之旅——证监会精准扶贫,开启“一果连四方”活动
发布时间:
2018-12-27
2018年12月24日,由中国证监会指导,中国期货业协会、大连商品交易所、中国金融期货交易所主办的“一果连四方”精准扶贫活动在北京召开。宏辉果蔬股份有限公司作为承办单位参与本次活动。

金融街购物中心活动背景板
2018年年末,在证监会办公厅、期货部和西城区政府的指导下,“一果连四方”精准扶贫系列宣传活动热烈开展,受到社会的广泛关注。本次活动由中国期货业协会、大连商品交易所、中国金融期货交易所主办,宏辉果蔬、中证焦桐、鲁证期货、南华期货、方正证券、首创证券承办。
其中,作为向公众推广资本市场精准扶贫成果的扶贫果派送活动,从12月24日开始,在金融街购物中心、腾讯北京网红旗舰店爱马哥(image)概念店展开,通过线下互动和线上分享,扩大了精准扶贫的社会影响,使大家共同认识到,苹果既可以是健康果、网红果,还可以是扶贫果、致富果。
精准扶贫成果从农村走向市场,从产业走向体验。“一果连四方”系列精准扶贫活动得到了不同年龄层次群体的参与和点赞。大家积极扫码转发,传递爱心,在体验精准扶贫成果的同时,也以自身行动支持精准扶贫工作。
截至12月24日晚8时,“一果连四方”扶贫果派送活动参与人数达7000余人,证监会精准扶贫H5转发人数超过5000余人,阅读人数超万人,覆盖用户超百万。活动在金融工作人群和互联网科技从业者中产生了巨大影响,提升了贫困县农副产品的品牌效应。
金融街购物中心派发现场
本次活动以派发贫困县优质红苹果为主题,充分体现了产业扶贫的升级,通过“一果一袋一码一站”让公众了解扶贫成果。活动特地设计了“一果连四方”证监会精准扶贫H5,以延长、秦安、阜平扶贫苹果为切入点,传播“资本市场定点帮扶地区的扶贫苹果”,同时介绍了各地历史、文化、旅游和特产,线上扶贫成果传播、结合线下苹果派发,有效提升了资本市场精准扶贫的社会影响力,包括苹果期货在助力扶贫的重要价值。
本次活动是精准扶贫成果与市场的近距离紧密对接,是一次扶贫成果与贫困县品牌的同步宣传。让精准扶贫成果走向市场,从平面走向体验,从产业走向生活。“一果连四方”系列精准扶贫展示和宣传活动,通过线上线下互动,得到了不同年龄层次群体对“精准扶贫”理念的认同,大家积极参与热情扫码转发爱心传递,在体验精准扶贫成果的同时,也以自身行动支持精准扶贫的展示和宣传。
金融街购物中心派发现场
苹果期货上市一周年,市场见证了苹果期货对贫困地区的支持,以及“保险+期货”对被帮扶地区的产业拉动,苹果期货的精准扶贫效益逐渐被资本市场和贫困地区的苹果产区认知,苹果期货助力扶贫地区打造了可造血、可复制和可持续的精准扶贫长效机制。
宏辉果蔬作为“果业扶贫先锋”,将继续积极响应国家政策及证监会精准扶贫的号召,承担扶贫帮困的社会责任,全方位、多角度服务国家脱贫攻坚战略。
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Great-Sun is a professional agricultural products service provider, with“GREAT-SUN”, “MONKEY CLUB”, “18 ZHEN”, “FENGSHOUGE”, “XIANGJIAMEN” and other well-known brands. Currently, there are 10 wholly-owned subsidiaries, 4 wholly-owned Sun Companies and 2 joint ventures in Guangdong, Shanghai, Shandong, Fujian, Tianjin, Jiangxi, Hong Kong, China and Overseas Malaysia; nine warehousing, processing and distribution centres and cold chain facilities throughout the country. Our main business scope covers fruit and vegetable product planting management, post-harvest acquisition, origin pre-cooling, frozen storage, pre-selection and grading, processing and packaging, cold chain distribution, the processing and filling of edible oil, the processing and trade of frozen meat and so on.
Great-Sun is a professional agricultural products service provider, with“GREAT-SUN”, “MONKEY CLUB”, “18 ZHEN”, “FENGSHOUGE”, “XIANGJIAMEN” and other well-known brands. Currently, there are 10 wholly-owned subsidiaries, 4 wholly-owned Sun Companies and 2 joint ventures in Guangdong, Shanghai, Shandong, Fujian, Tianjin, Jiangxi, Hong Kong, China and Overseas Malaysia; nine warehousing, processing and distribution centres and cold chain facilities throughout the country. Our main business scope covers fruit and vegetable product planting management, post-harvest acquisition, origin pre-cooling, frozen storage, pre-selection and grading, processing and packaging, cold chain distribution, the processing and filling of edible oil, the processing and trade of frozen meat and so on.
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