"The title of 'National Poverty Alleviation Advanced Individual' is not only an honor for me, but also a responsibility! In the national poverty alleviation work, helping poverty alleviation is the responsibility of every entrepreneur, and I just did what I could." Recently, Huang Junhui, the chairman of Honghui Fruit and Vegetable Co., Ltd. (hereinafter referred to as "Honghui Fruit and Vegetable"), the national poverty alleviation advanced individual, said excitedly in an interview with reporters.

Over the years, Honghui Fruit and Vegetable has helped alleviate poverty through industrial poverty alleviation, financial poverty alleviation and consumption poverty alleviation. Huang Junhui made full use of the advantages of the fruit and vegetable sales end to explore the modern agricultural and sideline products processing mode of "company+base+farmers" integrated whole product chain, and successively supported farmers to implement industrial poverty alleviation projects in many poverty-stricken areas, such as Xunwu County, Shaanxi Yanchang County, Xi County, Shanxi Province, Zhangbei County, Hebei Province, and Maigaiti, Xinjiang, to promote local population employment and regional economic development, and promote high-quality poverty alleviation.
    
Abandon medicine and go into business to find a way out for the poor

Before contacting agriculture, Huang Junhui was a surgeon in Shantou. In his six-year career as a doctor, he has seen too many poor rural families become poor because of illness: some patients had to borrow money to see a doctor because of their poor families; Some patients have delayed the best treatment opportunity because of lack of money for treatment, and some patients have struggled for many years but "returned to poverty due to illness"

"All these things make me very sad." After some thought, Huang Junhui resigned from his position as a surgeon in 1991 and began to set foot in the field of "agriculture, rural areas and farmers". In the following year, he founded Honghui fruits and vegetables, which focuses on the processing and distribution of agricultural products. The company mainly carries out the planting management, post-harvest acquisition, sales and distribution of high-quality fruit and vegetable products nationwide, especially in poor areas, and builds fruit and vegetable processing and distribution bases in famous and high-quality fruit and vegetable production areas nationwide, especially in national poor areas.

At the beginning of his business, Huang Junhui deeply felt the difficulties of starting a business. He went deep into the fields to understand the planting and growth of fruits and vegetables, and tried to find a way out for farmers and increase their income; In order to understand the relevant business, he travelled around three cities in a day... Later, with the production, processing and distribution bases in many poor areas put into operation, Huang Junhui needed to fly to each base to check the growth of fruits and vegetables. "From 2012 to 2018, it was the busiest year, and flying was almost commonplace," he recalled.

Help the poor people get rid of poverty and become rich through multiple channels

"For entrepreneurs, it is duty-bound to help the poor!" Huang Junhui said that since its establishment, Honghui Fruit and Vegetable has helped the national poverty alleviation work by implementing industrial poverty alleviation, financial poverty alleviation, consumption poverty alleviation and other measures.

Huang Junhui is well aware that industrial poverty alleviation is the foundation and pillar of poverty alleviation. In 2013, he set up a production, processing and distribution base - Jiangxi Honghui Fruit and Vegetable Co., Ltd. in Xunwu, Jiangxi, a poverty-stricken county, to purchase agricultural products from poverty-stricken households. At the same time, it also signed strategic cooperation agreements with poverty-stricken counties to set up agricultural product procurement points and support farmers in poverty-stricken counties to implement industrial poverty alleviation projects.

In terms of financial poverty alleviation, he led Honghui Fruit and Vegetable to participate in the investment of Jinggangshan Zhongzheng Jiaotong Poverty Alleviation Industry Fund (limited partnership) through the combination of industrial capital and financial capital, integrating industry resources and optimizing the layout of the industrial chain.

In Huang Junhui's view, consumption poverty alleviation is an important way for social forces to participate in poverty alleviation. He actively undertook a series of activities of "one fruit and four directions" consumption poverty alleviation, promoted the development of characteristic industrial advantages in poor areas according to local conditions, and improved the brand effect of agricultural and sideline products in poor counties and the social influence of targeted poverty alleviation in the capital market.

It is worth mentioning that during the epidemic last year, he and the Guangdong Provincial Poverty Alleviation Office signed a strategic cooperation agreement on poverty alleviation through consumption and undertook a series of activities on poverty alleviation through consumption, innovated social poverty alleviation through consumption poverty alleviation, led the public to participate in agricultural poverty alleviation, and built a long-term mechanism for social poverty alleviation.

"I will cherish this honor, continue to shoulder the social responsibility of entrepreneurs to help the poor, take promoting the overall revitalization of the countryside as my own responsibility, and continue to play a greater role in leading the high-quality development of rural industries," said Huang Junhui.

Source: Southern Daily