More than 500 kinds of new fruits and vegetables appeared at the China Fruit and Vegetable Exhibition (source: China Trade News)
From November 3 to 5, 2017 China (Beijing) International Fruit and Vegetable Exhibition was held in Beijing, with more than 300 exhibitors, more than 500 new varieties and more than 1200 brands from 14 countries and regions including the United States, Japan, Australia, New Zealand, France, South Africa, Thailand and Singapore. At the scene, many booths were full of fresh fruit...
From November 3 to 5, 2017 China (Beijing) International Fruit and Vegetable Exhibition was held in Beijing, with more than 300 exhibitors, more than 500 new varieties and more than 1200 brands from 14 countries and regions including the United States, Japan, Australia, New Zealand, France, South Africa, Thailand and Singapore. At the scene, many booths were full of fresh fruit.
It is reported that the exhibition has been held for 9 times and is co-sponsored by China Entry-Exit Inspection and Quarantine Association and Great Wall International Exhibition Co., Ltd. In order to promote the integration of fruit and vegetable trade among countries along the "the Belt and Road", this year's exhibition invited the Philippines as the guest of honor, and displayed the fruit and vegetable products of 20 countries along the "the Belt and Road". In order to expand the export of domestic fruits and vegetables, a special exhibition area will be set up on the site, focusing on the demonstration area of national quality and safety of exported food and agricultural products. The products involve more than 800 kinds of fruits and vegetables.
The reporter saw at the exhibition site that domestic fruit and vegetable importers, purchasers of major fruit and vegetable wholesale markets, chain supermarkets, fruit chain stores, e-commerce, WeChat, growers and other professional buyers actively negotiated cooperation; International procurement missions from the United States, Europe, the Middle East and other countries and regions were also invited; The exhibitors showed all kinds of fruits and vegetables and advanced technologies, including seedlings, orchard management, agricultural materials, packaging, post-production processing, cold chain logistics, etc.
"We specially came to the exhibition this year to seek cooperation opportunities." Yang Bo, an exhibitor in Weinan, Shaanxi, told reporters that it is increasingly important to broaden the marketing network and expand the brand effect of agricultural products, which has gradually become the consensus of merchants. As the market manager of the agricultural and sideline products professional cooperative in Shaanxi Lvyuan Base, Yang Bo said when talking about the expansion method, at present, it takes the methods of network direct sales, order purchase, group purchase and supply, and relies on the domestic and international product demand platform and network to strive to achieve economic growth. "The most important thing is to improve the brand," he said.
As for how to improve the brand, experts and entrepreneurs expressed their opinions at the forum held during the exhibition. Zhuang Qingchao, deputy director of the China Agricultural Brand Research Center of Zhejiang University, said that domestic fruit brands should take the path of differentiation. "Brand economy is a symbol economy and relationship economy, and should give more cultural connotation to products." He also believed that fruit and vegetable production has the characteristics of regional monopoly, resource sharing, and low efficiency, and should combine regional integration and regional linkage.